Facebook launched in 2004, YouTube in 2005, and Twitter in 2006. For over a decade nonprofits, charities, and NGOs worldwide have been embracing social media with the hope of raising funds and creating social change. The rapid rise of social media and its proliferation to every corner of the globe will be one of the most defining characteristics of the 21^st Century. Today, however, social media is in transition as its newness wanes and innovative technologies are on the horizon that will have just as a profound effect on the nonprofit sector. Now is a good time for nonprofits to pause and reflect upon the success of their social media and nonprofit technology campaigns thus far, to determine how they can be improved, and most importantly, to invest in their future.